Marta Correia Sampaio, Maria José Sousa and Andreia Dionísio

DOI: https://doi.org/10.6000/1929-7092.2019.08.150

Published: 31 December 2019

Abstract: Purpose: The purpose of this article is to present a systematic literature review that synthesizes the investigations made into the use of Gamification in Knowledge Management processes in recent years, and a conceptual model for analysis of the Gamification of Knowledge Management Systems.

Theories: Since the last decade the Gamification - defined by the application of game design principles in a non-game context - as a management practice has become increasingly challenging for researchers. At the height of the Knowledge Age, in which we live today, knowledge and the organizational capacity to create, disseminate and retain it is one of the most important sources of competitive advantage for organizations. As employees’ knowledge is critical for companies, it is essential to find effective mechanisms to encourage collaborators to share knowledge. In this field, gamification is a dynamic to be considered as an enabler of successful knowledge management systems.

Methodology: A systematic review of the literature was carried out, analyzing the scientific articles obtained through electronic databases, manual research and the cross-referencing of bibliographic references to identify and synthesize studies on the use of gamification in Knowledge Management processes in the period from 2015 to 2018.

Results: This study demonstrates that the use of gamification in knowledge management processes has a positive impact on employees’ motivation and involvement with these systems, while promoting the creation, transfer and sharing of knowledge in the organization. A conceptual model for the gamification of knowledge management systems is proposed, intended to be a valid contribution to the operationalization of future studies on the link between gamification and knowledge management.

Keywords: Gamification, Knowledge management, Literature review.

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Isabel Reis, Marta Correia Sampaio and Filipa Martinho

DOI: https://doi.org/10.6000/1929-7092.2019.08.151

Published: 31 December 2019

Abstract: The main purpose of this study is to acknowledge how can recruitment process & selection be used as a strategic partner in the management of current organizations.

Having as a reference an international prestigious organization recognized, El Corte Ingles, this case study will go from an analysis of the state of the art of this topic, trying to understand how to find different and innovative ways to use, whether recruitment or selection techniques, to leverage the management of intangible assets and get competitive advantage towards the various players in the market, moving on for a qualitative analysis of the case in study and the ways in which this organization uses the process of recruitment and selection, continuously, as an essential tool to achieve the organizational goals.

Keywords: Strategic Planning, Human Resources Management, R&S.

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João Reis, Marlene Amorim and Nuno Melão

DOI: https://doi.org/10.6000/1929-7092.2019.08.152

Published: 31 December 2019

Abstract: The purpose of this research is to report and explore new channel strategies, which allow delivering services through new digital technologies. Therefore, we have conducted an in-depth qualitative case study to generate comprehensiveness and rich knowledge. The case focused on a Private bank in Portugal and counted with several sources of data collection, gathering 42 semi-structured interviews, more than 80 direct observations and more than 3,600 internal documents, for triangulation and corroboration purposes. The results suggest that organizational synergies are changing the business landscape by encompassing triadic elements channels-services-firms. While some organizations are implementing this strategy around the world, we found that it provides greater channel freedom of choice to customers when compared with the previous strategies. Thus, our findings identify a set of potential advantages, as well as risks of adopting digital business networks as a strategy. This article also studies technology-driven solutions in business networks, as customers are becoming active co-producers.

Keywords: Digital strategies, Networks, Mobile payments, Multichannel, Framework, Service management.

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Amélia Ferreira da Silva, Sandrina Teixeira, Maria José Angélico Gonçalves and Humberto Ribeiro

DOI: https://doi.org/10.6000/1929-7092.2019.08.153

Published: 31 December 2019

Abstract: Digital transformation offers a wide range of opportunities for political representatives to reshape the way they interact with the public. Local governments have shown great creativity in the way they use information and communication technologies (ICT) to communicate with local citizens.

This paper presents a project under development in a Portuguese municipality, called TAClaro. This project aims to decode and “untangle” the financial information that Portuguese municipalities provide to their citizens, making it intelligible and accessible to all, regardless of their degree of financial literacy.

It is an action research-based project. It created, tested and validated a concept of proof, in an iterative process that is described in detail in this paper. This project improves the concept of accountability and demonstrates the potential of ICT as an instrument for training and dissemination of financial information to lay on citizens.

Keywords: Accountability, Financial Literacy, Citizens, Municipalities, Research-action methodology, Information and Communication Technologies (ICT).

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Albérico Manuel Fernandes Travassos Rosário and Rui Nunes Cruz

DOI: https://doi.org/10.6000/1929-7092.2019.08.154

Published: 31 December 2019

Abstract: Digital marketing is a relatively derived concept of marketing communication, initially dubbed internet marketing, defining itself as a communication tool. While marketing is a central management process for all the activities of a business, consumer behavior in a digital environment presents changes that organizations marketing activities must respond to through relevant alterations of business models. Digital marketing (content marketing, blog, banners, video, social media, lead generation, eBooks, and other materials) is a global marketing communication platform used by organizations to communicate their products and services, resulting in their commercialization. The global digital economy grows rapidly. Such an outstanding growth challenges the relevance of existing practices in digital marketing. Essentially, the globalization of markets and competitiveness between organizations requires the implementation of new communication actions. This journal article identifies determinants of innovation in digital marketing, clarifying advantages and disadvantages of technology and the main contributions and their implications, identifying paths and themes for future research.

Keywords: Marketing, digital marketing, social media, future of digital marketing.

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