The Aftermath of Management Actions on Competitive Advantage through Process Attributes at Food and Beverage Industries Export Import in Perak Harbor of Surabaya - Pages 1418-1425
G.S. Achmad Daengs, Enny Istanti, R.M. Bramastyo Kusuma Negoro and Ruchan Sanusi
Published: 07 December 2020
Abstract: The objectives of this study is to analyze information quality, customer relationship management on product quality, responsiveness, competitive advantage. This research type is a causal research with a quantitative approach. Population obtained from 82 export and import businessmen in Perak. Sample of study was taken with a saturated sampling technique, so the number of samples was 82 people. Data collection was carried out using a questionnaire. The data analysis technique used is PLS analysis. The results in this study indicate that: (1) information quality has a significant effect on product quality; (2) information quality has a significant effect on responsiveness; (3) customer relationship management has a significant effect on responsiveness; (4) product quality has a significant effect on responsiveness; (5) product quality has a significant effect on competitive advantage; (6) responsiveness has a significant effect on competitive advantage.
Keywords: Information Quality, Customer Relationship Management, Product Quality, Responsiveness, Competitive Advantage.