Investigating Resource Orchestration Affect the Performance of Young Entrepreneurs in Malaysia for Entrepreneurial Success - Pages 2146-2151

Nik Maheran Nik Muhammad, Rikinorhakis Ridzwan, Anis Amira Ab Rahman and Noorshiella Che Nawi

DOI: https://doi.org/10.6000/1929-4409.2020.09.253

Published: 27 December 2020

Abstract: The process of resource orchestration is one of the great techniques in achieving better business performance. It covers the process of structuring, bundling and leveraging resources properly, strategically and innovatively. This study, therefore, aims to analyze the relationship between resource orchestration and entrepreneurial success. The data of young entrepreneurs from PUNB have been collected and analyzed using SPSS. The findings have found that resource orchestration has a significant effect on entrepreneurial success. Therefore, it can be concluded that the role of resource orchestration can help to improve business performance. If an entrepreneur can manage resources strategically beside exploiting creativity and innovation to gain a competitive advantage, then, prosperity will be achieved.

Keywords: Environmental Success, Individual Success, Organizational Success, Resource Orchestration, Young Entrepreneur.


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