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Abstract - Entrepreneurship and Facebook Engagement: A Case Study of the Online Community in Malaysia
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Abstract: Businesses often use social media applications such as Facebook, Instagram and Twitter to drive their services or sales. With these different social media platforms, business owners obtain important data, but they struggle to extract the true “intelligence” or information that can help them in decision making. In digital marketing, it is important for business owners to develop a good relationship with the customer prior to any transaction. Customer engagement is important to build rapport with the customer, hence establish understanding by greeting and thanking the customer. This study uses exploratory approach and adopts an inductive approach to explore the nature and degree of the social media usage that captures online business activities. The data was collected via Facebook Insight (Facebook BIS) based on top post sales for the year 2018. The result of the study revealed that the customer prefers different range of products such as food, gadgets and different services related to health and fitness. Business owners who uploaded and share photos to promote their products tend to receive more viewers, customer reactions and likes. This research also reveals the pattern of Facebook engagement between entrepreneur and customers (followers of the social media page). Using Facebook as the platform of investigation, the research objectives are to investigate the pattern and engagement as well as segmentation of the sales post activities in a public community Facebook group. The findings offer some explanation and suggestions for business owners to boost up their sales by studying the pattern and engagement as well segmentation. Therefore, the business owner can make wiser decisions to engage using appropriate ways and offer the right product and services that suit with customers need. Keywords: Entrepreneurship, online community, Facebook engagement, social media. |
Abstract - Eradicating Poverty and Unemployment: Narratives of Survivalist Entrepreneurs
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Abstract: Researchers continue to argue that survivalist entrepreneurs remain the untapped source for improved socioeconomic development because they have the potential to create employment, and reduce poverty. Unemployment and poverty remain the biggest challenges for sub-Saharan Africa but specifically South Africa with an escalating unemployment rate. This is the basis for this study, which set out to provide an authentic insight into the lives of survivalist entrepreneurs in Cape Town, South Africa, for the purpose of revealing the reasons why they are unable to significantly grow and add substantially to the economy. A qualitative approach by way of personal interviews was followed so as to gain an in-depth understanding of the participants’ stories. The findings suggest that survivalist entrepreneurs are able to assist in the socioeconomic development of an economy if appropriate support is given to them by government or through some public-private growth initiatives. This study contributes to survivalist entrepreneurship literature by specifically illuminating why, according to Statistics South Africa, survivalist entrepreneurs do not seem to create more employment opportunities, improve the economy and alleviate poverty. In acknowledgment of some of the study’s limitations, we consequently advise that further study in this area may consider a combination of methods as well as other locations. Keywords: Survivalist entrepreneurship, Small and medium enterprises, Red tape, Glass ceiling, Female entrepreneurship, Cape Metropolitan Municipality, Developing economies, Poverty, Unemployment, Inequality. |
Abstract - Ethnography and Management Talent as a Tools to Knowledge Sharing in the Consulting Sector
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Abstract: The goal of this paper was to understand if the current KM practices in a consultancy organization met what the workers preferred and in what way ethnography could be integrated in these practices and give guidelines for future studies where it can be integrated in the talent management process. The results showed an organization with employees willing to share their knowledge and obtain it through methods that involve the participative observation employed in ethnography as in the Socialization process of the SECI Model. Keywords: Ethnography, Knowledge Management, Consultancy, Anthropology, Talent Management. |
Abstract - Estimating the Long Run Problem of Corruption in South Africa
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Abstract: Corruption is one of the devastating catastrophe that denies the nation their potential wealth and development. Institutions and economic variables play a critical role in determining the level of corruption for any economy in the world. The tenacity of this paper is to assess the determinants of corruption in South Africa. This paper applied most classical econometric technique of Engle-Granger to estimate the long run relationship between corruption and identified determinants. The study used the annual data covering the period 1984 to 2016. The findings of the study reveals that GDP per capita, expenditure on public order, government stability and democratic independence have significant impact to curb corruption in South Africa. The findings implies that in order to combat corruption South African authorities they have to allocate resources in programs that combat corruption and effect independent commissions to seize the problem further. Keywords: Corruption, Government expenditure, Corruption Perceptions Index. |
Abstract - European Insurance Markets in Face of Financial Crisis: Application of Learning Curve Concept as a Tool of Insurance Products Innovation – Discussion
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Abstract: The paper aims to present the results of an assessment of development of insurance sector in chosen European countries like Poland, UK, Germany and France over the financial crisis especially from product’s innovation point of view. The comparison between the level of taxonomic measures in two points in time let the Authors to write main conclusion that insurance markets have been not so innovative in chosen countries. The level of innovations have been especially law in terms of insurance offer (Products). The first part of the paper ends with a short description of so called new risks that impose a level of innovations within an insurance sector. The second part contains a discussion about possibility of using learning curve concept for the process of insurance product innovation especially products “without claims history”. Keywords: Multidimensional data analysis, insurance innovation, new risks, insurance markets. |